The number of people who visit a website, and the pages they click, is called website traffic. It is the measurement of the people who visit your website. Website traffic can be calculated daily, weekly, monthly or even annually. Traffic is essential for any website, as it is the people who read the articles; buy a product, comment or review, or sign up for a newsletter. Traffic is without a doubt the lifeline of a business. Website traffic is not limited to purely the number of visitors to the website, but also consists of the number of pages they click and also the amount of time they spent on that web page.
When you are working hard to increase the traffic to your website, there are three important factors that needs to be considered.
- Number of visitors
- Number of pages
- Amount of time
Engaging the traffic is an important aspect of any website. Hence, exploring the interaction between the traffic and the website is crucial. There are certain key questions to be answered to understand the behaviour of traffic on a website.
- Do the visitors bounce right back to where they come from due to lack of informative content?
- Do the WebPages have additional resources? E.g. call to action button, further links
- Do the visitors interact with other visitors and leave comments?
Traffic Sources:
There are mainly three traffic sources
- Direct Traffic
- Referral Traffic
- Search Engine Traffic
Direct traffic: It is the kind of traffic that comes to a website without searching on any search engines such as Google, Bing or Yahoo. The website is visible to a user who directly types the domain name in the URL box of the internet browser. It is not the traffic that comes to a website by clicking on a link on another website (e.g. Facebook, YouTube, Twitter or directories). It is neither the traffic that comes to the website through search engine ad campaigns (AdWords).
Direct traffic can also be from the following sources:
- Unmonitored email promotions and newsletters
- From links in Word, Excel, or PDF documents
- Visitors coming from 302 or 301 redirects
Referral Traffic: Anything other than direct traffic, excluding the visits that are through search engines. Traffic via referral generally comes from social networking websites such as, Facebook, LinkedIn, Twitter, Blogger, Vimeo and YouTube.
Search Engine Traffic: The traffic that comes to a website the relevant keyword search on search engines. Search Engine Traffic is the number of visitors who arrive at a website through search engine results leading to the website. The overall traffic can be segmented to see the percentage of traffic to individual pages and to other sections on the website and this can be done with the help of a web analytics program.
Tips to maximize traffic to a website:
Index your website on Search Engines:
This can be done by creating an XML sitemap, and submitting it through webmaster tools of the desired search engine.
This can be done by creating an XML sitemap, and submitting it through webmaster tools of the desired search engine.
Content Creation:
Start up with a blog; create a post on what people are looking for on the internet. Creating contents on frequently searched keywords is crucial in driving traffic to a website.
Start up with a blog; create a post on what people are looking for on the internet. Creating contents on frequently searched keywords is crucial in driving traffic to a website.
Target appropriate keywords suited for your business:
Make a list of keywords that are relevant to your targeted audience. Create keyword focussed posts on each keyword from your list; this can help to drive relevant traffic to your website
Make a list of keywords that are relevant to your targeted audience. Create keyword focussed posts on each keyword from your list; this can help to drive relevant traffic to your website
Optimize your contents:
Put keywords in the headlines of your articles, blogs, and other posts. If you want rank for specific keywords, then you need to put them in your headline.
Put keywords in the headlines of your articles, blogs, and other posts. If you want rank for specific keywords, then you need to put them in your headline.
Create contents that can be shared:
Sharing or publishing contents on several other social media portals can ensure that your website gets noticed by your target audience.
Sharing or publishing contents on several other social media portals can ensure that your website gets noticed by your target audience.
Optimize images on your website:
Google image search can help you increase search engine ranking. There are three ways to optimize an image.
Google image search can help you increase search engine ranking. There are three ways to optimize an image.
- Save images in the.png format and use the keyword phrases as the name before you upload
- Add keyword phrase as alt text
- Add keyword phrase as the title tag
Use WordPress:
Google promotes websites that can be easily indexed. WordPress is a CMS framework that generates pages that can be indexed easily. A website made using WordPress CMS technology can help you rank high.
Google promotes websites that can be easily indexed. WordPress is a CMS framework that generates pages that can be indexed easily. A website made using WordPress CMS technology can help you rank high.
Article Source: http://EzineArticles.com/7586269
Nice guide to increase traffic for our website. For my website traffic, I choose SEO technique. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is the best one to increase traffic for any kind of website. It gives high quality traffic for our website. And, I got SEO service from XnYnZ.com here they provide Search engine visibility service which bring traffic to my website. Here they provide you One-click submission of your site in many search engines like Google, Yahoo!, Bing, and AOL etc... and they also provide Powerful reports that show you how to move your website up in search results.
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